Abhyudaya 2008 Decoded!!

You thought you were smarter?? You thought you knew the secret ingredients to a successful event?? You thought you knew how we guys at IFMR managed the unparalleled event?? I dint think so.

Here’s the chance for all you guys to know, how we, the students at IFMR, build an event and what kind of inputs and intellect we used to manage an event having a magnitude of Abhyudaya. To give you a lucid picture, I thought it would be a nice idea to get you a first hand catch on everything about Abhyudaya 2008. You could then start inferring what has been running in the back of the mind of an IFMRian with respect to Abhyudaya 2009.

THEME

BODMAS: It’s All About Numbers

In salutation to the bedrock of modern mathematics and to India for giving the world the zero, the sharp minds at IFMR redefined the very notion of the term “BODMAS”. The theme of BODMAS evolved from the Core-Wrapper concept as we call it. The idea of the Mergers and Acquisitions is but a logical extension of the numbers game played in a large scale in the corporate world. BODMAS, acronym of “Bracket of division, multiplication, Addition and Subtraction”, is so retro that we say it should stand for - The Business of De-merger, Merger, Acquisition and Spin- off.

If the question is, why numbers and M&A? well the answer is simple. For over years, the world has been a witness to the astounding acquisitions made by India Inc. In a war where there are no prisoners, companies, right from those manufacturing coca-cola cans; to the pride of Luxemburg, none were spared. What better way then to acknowledge this, than to make it the theme of Abhyudaya- the IFMR b-school fest.

THE COLOR SCHEMES

Abhyudaya has its deep roots in culture and Indian tradition. So the main color chosen was to symbolize the reference to our deep roots which is brown. This color in its many shades in our poster was to show the diversity of our rich and varied heritage. The mild Yellow color was chosen to illustrate that only knowledge can bring out a deep understanding of a complex concept such as culture and also to underscore the importance of respecting diverse work cultures.

WHY THE GURU MOVIE CLIP?

The movie, as many are aware of, is a modified biopic of one of the most celebrated person who built India’s biggest private empire. The movie also highlights what it takes for a person to succeed in the corporate world. The idea to show the clipping from this movie was to illustrate the fact that mergers and acquisitions were nothing new. The attitude towards this corporate game was best brought out by some well chosen expressions in the end of the clip, and that was precisely why the clip was used.

THE FONTS

The fonts used were a combination of the official font of IFMR and an Indian font bearing strong resemblance with Sanskrit, for the event title throws light on the event’s origin. The font used for the BODMAS logo was to bring out the numeric nature of the theme.

THE EVENTS

The events last year opened doors of opportunities for the participants. Skills needed were varied and required a lot of forethought to succeed in the art of business. The events followed the Core-Wrapper concept chosen for that edition. The highlights of Abhyudaya 2008 were two events that were path breaking in their approach - The 11th hour (Corporate Quiz) and X% Stake (the Mergers and Acquisitions game).

If you want to feel how all the above materialized and get the real feel of things, just log on to the following address and check it out!

ABHYUDAYA 2008 website – www.ifmr.ac.in/abhyudaya08

There you go!! Rest is history…..

This FEB, the sun rises down south

Every institute has a motivating story to tell! There is that moment in the history of every institute that becomes a tradition. IFMR is no different in this matter… but what it does stand out in is its approach to bringing all budding masters to one unparalleled platform – Abhyudaya.

Hmmm... Come to think of it. Have u ever noticed? To a student, (esp. one like me) the “turning point” is never anything related to academics!! :)

Abhyudaya has continually been inspired by current economic issues and hence make the participants take the flack as raw as it is at that point in time. This year too, when the economies all round the globe feel the heat of recessions, the BRIC countries (namely Brazil, Russia, India and China) show a ray of hope. Numerous statistics and articles on the slump in economies of developed countries have flooded the web and papers, but where does the solution lie? Among the BRIC Countries too, which would emerge and rise high, spreading its radiance far and wide? Shading into the spirit of Abhyudaya aptly, which country will move ahead and BlazOn is the heart of the theme this year – “BRIC on Wall Street.”

Where each of us fit in, is where India shines – BlazOns!

ABHYUDAYA - A new dawn has begun

ABHYUDAYA, the national annual management fest of IFMR, means the Rising Sun or the Beginning in Sanskrit - a concept that gels perfectly with IFMR’s philosophy of continuous learning and improvement. The rising sun symbolic of the victory of light over darkness, or more commonly knowledge over ignorance, mirrors our belief in striving to hone our skills to levels par excellence. A brand in its own right, Abhyudaya imbibes the values of the rising sun to spread its recognition and equity year after year.

Abhyudaya has been known for its current theme in each of its edition which is well supported by the customized events to bring the best out of the budding managers. Abhyudaya also is a platform for the students of IFMR to prove their mettle by creating new and mind boggling events every year to keep the B-Schoolers from all over the country on their toes to be coveted with the prizes and of course the moolah.

Abhyudaya started its journey in the year of 2006, its first edition themed “Rural Rethinc” was hosted at IFMR. The focus was the rural facet of India as the period 2005-06 was a time when rural initiatives were on a high. The event brought out various innovative ideas and solutions for the rural issues in the country and was appreciated by all who were a part of the first edition of this extravaganza.

Following the deep rooted theme of 2006, Abhyudaya moved forward to capture the essence of 2007. With India making its presence felt globally, “See the big picture” was set to be theme of the second edition. The events framed thereon were aptly engineered to meet the theme’s spirit. Participation increased manifold and Abhyudaya already had become a known name among students all over the country.

Abhyudaya 2008 saluted the arrival of India Inc in the world’s stage! Moving ahead with full energy and spreading its presence across borders, M&As soon became a way of living. Abhyudaya, as always, grabbed the opportunity to highlight this spirit and through it’s uniquely designed events made the participants and the corporate go ga-ga over the innovative events. “BODMAS” – theme of ’08 - not only dealt with numbers, but also gave a new meaning to the acronym. BODMAS was re-framed as Business of Demergers, Mergers, Acquisitions and Spinoffs. IFMR set itself on an all new level among all others through this management fest.

We at IFMR have been continually learning on this journey called Abhyudaya. Those participating too have gained a lot from their experiences with us. Now its time for Abhyudaya to shine yet again – and this time, much brighter!

Keep watching this space for more tid-bids on Abhyudaya!!

How To Reach IFMR

Participants are requested to bring their ID cards and produce them whenever necessary, for verification.

HOW TO GET TO IFMR?

If you’re arriving by train:

To get to IFMR from,

Chennai Central:

You have two possible options (We wouldn’t advise you to take any other mode of transport, particularly if you’re a first time visitor)
a) Take the local train
If you’re landing at Chennai Central, get to the Park Railway Station (look at map below to know how to get there).






Once you get to the park station, you can take a local train to Nungambakkam.
Stations on the way: 0) Park RS 1) Egmore RS 3)Chetpet RS 4)Nungambakkam RS
From the Nungambakkam railway station, you can either hoof it or take an autorickshaw.

For the more adventurous ones who decide to walk:
When you get to Nungambakkam station, climb up the flight of stairs.
Turn right at the top of the stairs.
Once you get out of the station that way, you’ll find a subway of sorts. Just keep walking – you’ll be walking along the wall of the Loyola College.
Cross the road when you reach the bifurcation and walk walk walk (you should be on Sterling Road now).
Watch the right side of the road, for a sign that reads “Kothari Road”. Turn right at Kothari Road; walk for about 2 minutes, and voila! There’s IFMR!

b) Take an autorickshaw
Should cost you about Rs.50 to Rs.70. Its hassle free!

Chennai Egmore:

You have it simple. Just switch tracks to get to the local trains, and get to Nungambakkam. From Nungambakkam to IFMR, the details are given in the previous section.




If you’re arriving by flight:

Very close the airport is the Minambakkam railway station. Board a local train there and get to the Nungambakkam railway station. Directions to get to IFMR from Nungambakkam are given in the ‘Trains’ section.

You could also take prepaid taxis from the airport.

ABOUT EVENTS:

X% stake and The Sirius are 2 day events. Participants will have to stay for both days of these events.

All files related to the events need to be sent to the abhyudaya@ifmr.ac.in id only.

ACCOMODATION:

Accomodation will be provided for all the shortlisted participants. Coupons will be provided for breakfast lunch and dinner. Expenses beyond the two day period (February 7th and 8th) will have to beborne by the participant.

IF YOU NEED ANY FURTHER CLARIFICATIONS FEEL FREE TO CONTACT US

E-MAIL:abhyudaya@ifmr.ac.in
PHONE:9841416157(Mike)